Solutions · Planners, strategists and audience teams
Media and advertising
Audience size and response, by place, from a synthetic population you can check first. Every answer comes with its interval, who said what, and why.
What you ask
The size and shape of an audience, and how it would respond to a message, in a state or a country.
What you get
Audience counts from a population calibrated to official statistics, the response to a message with its interval, and the breakdown by age, education and place.
Questions to start with
Each opens an answer from a representative sample of the population, with its interval, who said what, and why.
How many adults in New York commute by subway?How many hours of television do adults in Ohio watch on an average day?Would parents in Texas support a ban on phones in schools?
Other solutions
Market and opinion researchTest survey items before the field workConsumer brands and product teamsWillingness to pay, choices, conceptsPublic policy and governmentHow a policy lands, by region and groupAcademic and social researchPilot instruments, draw reproducible samplesAI and simulation buildersA grounded population to sample agents fromHealth and public healthPopulations by condition and habit, by state