Solutions · Insights teams, agencies and pollsters
Market and opinion research
Test survey items before the field work, from a synthetic population you can check first. Every answer comes with its interval, who said what, and why.
What you ask
How a defined population would answer a survey item, before the field work is commissioned; which segments differ and by how much.
What you get
The share choosing each option with its interval, breakdowns by sex, age, education, employment and state, the reasons people give, and a check of the question wording before it costs anything.
Questions to start with
Each opens an answer from a representative sample of the population, with its interval, who said what, and why.
Would adults in Ohio support a four-day work week with the same pay?Do adults in Texas think the economy is getting better or worse?How much do adults in Alabama worry about artificial intelligence taking jobs, from 0 to 10?
Other solutions
Consumer brands and product teamsWillingness to pay, choices, conceptsMedia and advertisingAudience size and response, by placePublic policy and governmentHow a policy lands, by region and groupAcademic and social researchPilot instruments, draw reproducible samplesAI and simulation buildersA grounded population to sample agents fromHealth and public healthPopulations by condition and habit, by state