Solutions · Product managers, pricing and category teams
Consumer brands and product teams
Willingness to pay, choices, concepts, from a synthetic population you can check first. Every answer comes with its interval, who said what, and why.
What you ask
Willingness to pay, choice between alternatives, reactions to a concept, by the customers you actually have.
What you get
A number with its interval and the distribution behind it, the split by who your customers are, and what people say when they explain the choice.
Questions to start with
Each opens an answer from a representative sample of the population, with its interval, who said what, and why.
How much would adults in Alabama pay per month for a streaming service they use daily?Would you switch to an electric car if it cost the same as a gasoline car?If adults in Arkansas got an extra 100 dollars a month, how would they split it between saving, paying down debt, groceries, eating out and entertainment?
Other solutions
Market and opinion researchTest survey items before the field workMedia and advertisingAudience size and response, by placePublic policy and governmentHow a policy lands, by region and groupAcademic and social researchPilot instruments, draw reproducible samplesAI and simulation buildersA grounded population to sample agents fromHealth and public healthPopulations by condition and habit, by state