Would Ohio Republicans or Ohio Democrats be more willing to pay $10 a month for a local news subscription?

Adults in Ohio who are Democrats, 2,457,000 people · 2,000 profiles askedFirst 100 free · Need more?

41%said “No”

0%95% interval 38% to 43%100%

Summary

The split

How the answers divide. The bracket under the bar is the 95% interval of the leading answer.

41%

23%

37%

No41% · 38%–43%

Not sure23% · 21%–25%

Yes37% · 35%–39%

How the estimate settled

Each answer's share after every ten profiles; the band is the 95% interval of the leading answer, and it narrows as more people are asked.

4%43%82%50010001500200041%

No41%

Yes37%

Not sure23%

95% interval of “No”

Who was asked

The make-up of the sample, drawn to match the population asked.

Sex2000 profiles

women 58%men 42%

Employment2000 profiles

employed 62%not in the labor force 36%unemployed 3%armed forces 0%

Education2000 profiles

high school diploma 27%bachelor's degree 23%some college 21%graduate degree 15%associate degree 8%other 7%

Age1762 profiles

40-44 12%35-39 11%65-69 10%20-24 10%70-74 8%other 50%

Why they answered this way

The no answers center on tight budgets and getting local information for free or through existing news sources. The yes answers value dependable coverage and already have a habit of paying attention to local news, while the unsure answers are weighing usefulness against other ways they get updates and another recurring bill.

Ten dollars is already spoken for by groceries and my phone bill.

Woman, 30, OhioNo

I can find most local updates free on Facebook or the library website.

Woman, 21, OhioNo

Not with my situation right now.

Man, 27, Ohio · not workingNo

A subscription feels unnecessary when I mostly watch the evening news.

Woman, 77, Ohio · not workingNo

Local reporting matters to me, especially when city decisions affect my neighborhood.

Woman, 62, OhioYes

I still read the local paper every morning, so paying for a good online version seems reasonable.

Woman, 85+, Ohio · not workingYes

Reliable coverage of schools, taxes, and local government is worth ten dollars to me.

Man, 40, OhioYes

Maybe, but I already get local headlines through my TV and phone.

Man, 40, OhioNot sure

I’d need to use it more before adding another monthly bill.

Woman, 33, Ohio · not workingNot sure

Who answered what

Share answering “No”, by the attributes of the people asked, against everyone (the vertical line). Groups with few profiles have wide intervals.

Biggest gaps

On each attribute, the group that answered lowest and the one that answered highest, and the gap between them. Groups of at least ten profiles.

Education76 pts
graduate degree 7%some high school 83%
Age57 pts
30-34 21%15-19 79%
Employment47 pts
employed 26%unemployed 73%
Sex3 pts · within the margin
men 39%women 42%

Sex

0%25%50%75%100%

women

42% 39%–45%

men

39% 35%–42%

estimate 95% interval everyone

Employment

0%25%50%75%100%

employed

26% 24%–29%

not in the labor force

63% 60%–67%

unemployed

73% 59%–83%

armed forces

25% 5%–70%

estimate 95% interval everyone

Education

0%25%50%75%100%

high school diploma

65% 61%–69%

bachelor's degree

16% 13%–20%

some college

46% 41%–50%

graduate degree

7% 5%–11%

associate degree

42% 34%–50%

some high school

83% 74%–90%

less than 9th grade

70% 56%–82%

estimate 95% interval everyone

Age

0%25%50%75%100%

15-19

79% 66%–88%

20-24

62% 54%–69%

25-29

36% 28%–44%

30-34

21% 15%–30%

35-39

28% 23%–35%

40-44

27% 21%–34%

45-49

31% 24%–39%

50-54

35% 27%–43%

55-59

32% 25%–40%

60-64

45% 36%–53%

65-69

48% 40%–55%

70-74

44% 36%–52%

estimate 95% interval everyone

Every breakdown

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The answer by all ninety attributes, ranked by how much they separate people, with an interval on each.

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State by state

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The answer in every state, mapped, with the sample behind each.

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In the full report

This page is the free preview: the answer, why, and four breakdowns. A full run adds the rest. See what the report holds on this sample, or read a finished report.

The kinds of people in this answer

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Four or five groups of reasons, each with its share and its number: who anchors on today’s bill, who shares a login, who pays for the kids.

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Every reason, exportable

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All the people asked, in their own words, with their attributes, as a table to filter and download.

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The whole population

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Thousands of profiles instead of a hundred: intervals a fifth as wide, and rare groups large enough to read.

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The next questions

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Would you take ads for five dollars less? Which service would you drop first? Asked of the same people.

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A one-page summary

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This page says the finding in short; the report lays it out with the chart, the segments and the caveats as one page to print or forward.

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How this was computed

Populationadults in Ohio who are Democrats, 2,457,000 peopleQuestion as asked“Would you be willing to pay $10 per month for a subscription to a local news service?”
Options: Yes · No · Not sureSample2,000 profiles drawn in a fixed representative order from the population; asking more extends the same sample rather than starting overMethodEach profile answers in character from its own attributes. Answers outside the format are discarded before counting.AccuracyThe interval reflects sampling variation in the simulated sample. On 24 yes-or-no questions checked against the 2024 General Social Survey and the 2024 Cooperative Election Study, simulated answers from this population sat a median 11 points from real people's within demographic groups and 7 points nationally. Every checkAssumptionsOhio is represented by US state FIPS code 39.; The question does not specify citizenship or voting eligibility, so all adults in each party group are included.

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