census.world

A finished report

What would you pay a month for a streaming service?

What a report holds when a question is run in full: 2,000 profiles, every breakdown, the states, the market, and the demand by segment, from the same people. Read it as a buyer would read yours. The answer · Run your own question

Market size

What the shares stand for in people, from 268,973,000 represented.

260,634,837
would pay at least $4.38
97% of the population
210,740,346
would pay at least $8.75
78% of the population
138,252,122
would pay at least $13.13
51% of the population
86,878,279
would pay at least $17.5
32% of the population

State by state

Mean answer; states with fewer than ten profiles stay outlined.

The map

13.5 US dollars per month15.5 US dollars per monthoutlined: fewer than 10 profiles

The states with enough profiles

11.613.114.516.017.4
California
15.3 14.216.4 · 219
Texas
14.2 13.015.4 · 183
Florida
14.7 13.615.9 · 140
New York
15.5 14.316.6 · 135
Illinois
15.5 13.817.2 · 78
Pennsylvania
13.5 11.915.0 · 71
New Jersey
15.3 13.816.9 · 67
North Carolina
14.2 12.416.0 · 67
Michigan
14.0 12.415.6 · 59
Ohio
14.0 12.415.6 · 58
Georgia
13.9 12.115.7 · 57
Washington
15.5 13.517.4 · 56
Arizona
14.8 12.816.8 · 55
Massachusetts
15.3 13.317.4 · 44
Maryland
14.3 12.216.4 · 43
Tennessee
13.8 11.615.9 · 43
estimate 95% interval· number of profiles after each row

Demand by segment

The share who would pay at least each amount, for the groups that separate people most, and where price times share peaks in each.

Money and home › Personal income

under $25k: peak $8.75 (768) · $25k–50k: peak $8.75 (462) · $50k–100k: peak $13.13 (478) · $100k+: peak $21.88 (291)

under $25k, 768 profiles
0%25%50%75%100%$0$8.75$17.5$26.25$8.75: 47% would still pay
share who would pay at least this much price times share peaks
$25k–50k, 462 profiles
0%25%50%75%100%$0$8.75$17.5$26.25$8.75: 94% would still pay
share who would pay at least this much price times share peaks
$50k–100k, 478 profiles
0%25%50%75%100%$0$8.75$17.5$26.25$13.13: 94% would still pay
share who would pay at least this much price times share peaks

Occupation › Occupation group

office administrative: peak $8.75 (159) · management: peak $17.5 (145) · sales: peak $13.13 (132) · transportation material moving: peak $13.13 (130) · healthcare practitioners technical: peak $13.13 (103)

office administrative, 159 profiles
0%25%50%75%100%$0$8.75$17.5$26.25$8.75: 87% would still pay
share who would pay at least this much price times share peaks
management, 145 profiles
0%25%50%75%100%$0$8.75$17.5$26.25$17.5: 73% would still pay
share who would pay at least this much price times share peaks
sales, 132 profiles
0%25%50%75%100%$0$8.75$17.5$26.25$13.13: 60% would still pay
share who would pay at least this much price times share peaks

School and work › Education

hs grad: peak $8.75 (571) · bachelor: peak $13.13 (422) · some college: peak $8.75 (378) · graduate: peak $17.5 (255) · associate: peak $8.75 (176)

hs grad, 571 profiles
0%25%50%75%100%$0$8.75$17.5$26.25$8.75: 67% would still pay
share who would pay at least this much price times share peaks
bachelor, 422 profiles
0%25%50%75%100%$0$8.75$17.5$26.25$13.13: 75% would still pay
share who would pay at least this much price times share peaks
some college, 378 profiles
0%25%50%75%100%$0$8.75$17.5$26.25$8.75: 80% would still pay
share who would pay at least this much price times share peaks

Household › Household income

under $25k: peak $4.38 (192) · $25k–50k: peak $8.75 (291) · $50k–100k: peak $8.75 (508) · $100k+: peak $13.13 (949)

under $25k, 192 profiles
0%25%50%75%100%$0$8.75$17.5$26.25$4.38: 89% would still pay
share who would pay at least this much price times share peaks
$25k–50k, 291 profiles
0%25%50%75%100%$0$8.75$17.5$26.25$8.75: 70% would still pay
share who would pay at least this much price times share peaks
$50k–100k, 508 profiles
0%25%50%75%100%$0$8.75$17.5$26.25$8.75: 81% would still pay
share who would pay at least this much price times share peaks

Every breakdown

Mean answer, by every attribute the population carries, ranked by how far apart its groups sit; groups of ten or more profiles. 72 attributes separate this sample; the twelve widest are drawn, the rest listed.

Money and home › Personal income

spread 17.2 across 4 groups

8.312.817.421.926.5
under $25k
8.5 8.38.8
$25k–50k
13.4 13.213.7
$50k–100k
18.3 18.018.6
$100k+
25.7 25.026.5
estimate 95% interval

Occupation › Occupation group

spread 15.0 across 21 groups

12.014.717.420.022.7
office administrative
14.4 13.515.3
management
21.5 20.322.7
sales
15.3 14.216.4
transportation material moving
13.0 12.013.9
healthcare practitioners technical
19.0 17.720.4
education library
16.7 15.118.3
business financial
19.2 17.620.8
production
14.1 13.115.2
estimate 95% interval

School and work › Education

spread 12.6 across 7 groups

8.311.915.519.122.8
hs grad
11.4 10.911.8
bachelor
17.9 17.318.6
some college
13.4 12.813.9
graduate
21.8 20.922.8
associate
14.1 13.215.0
grade 9 12 no diploma
9.2 8.310.2
lt 9th
9.5 8.310.8
estimate 95% interval

Household › Household income

spread 10.0 across 4 groups

7.410.212.915.718.4
under $25k
7.9 7.48.5
$25k–50k
10.9 10.411.3
$50k–100k
13.4 13.013.9
$100k+
17.9 17.418.4
estimate 95% interval

Money and home › Poverty

spread 9.5 across 7 groups

6.28.811.514.216.8
200 plus
16.5 16.116.8
50 99
8.4 7.88.9
under 50
7.0 6.27.8
150 184
10.7 10.011.4
125 149
10.2 9.411.0
100 124
9.1 8.210.1
185 199
11.5 10.312.7
estimate 95% interval

School and work › Employment

spread 7.9 across 4 groups

8.110.913.816.719.6
employed
17.2 16.817.6
not in labor force
10.3 9.910.7
unemployed
9.5 8.110.9
armed forces
17.4 15.219.6
estimate 95% interval

Industry › Industry group

spread 7.8 across 15 groups

11.314.016.619.322.0
health care social assistance
16.7 15.817.6
professional management administrative
18.2 17.119.2
retail
13.6 12.714.4
educational services
16.7 15.517.8
manufacturing
17.5 16.318.6
arts entertainment accommodation food
12.3 11.313.3
finance insurance real estate
20.1 18.322.0
construction
14.4 13.115.6
estimate 95% interval

Household › Kind of home

spread 7.3 across 3 groups

5.57.910.312.715.0
housing unit
14.7 14.415.0
noninstitutional group quarters
8.9 7.710.0
institutional group quarters
7.4 5.59.2
estimate 95% interval

Who they are › State

spread 7.2 across 40 groups

11.913.214.515.917.2
California
15.3 14.216.4
Texas
14.2 13.015.4
Florida
14.7 13.615.9
New York
15.5 14.316.6
Illinois
15.5 13.817.2
Pennsylvania
13.5 11.915.0
New Jersey
15.3 13.816.9
North Carolina
14.2 12.416.0
estimate 95% interval

Commute › Mode

spread 7.1 across 7 groups

11.214.517.921.224.6
car
16.9 16.517.3
work from home
19.6 18.420.7
walk
16.8 14.718.8
bus
14.5 11.217.8
subway
21.6 18.624.6
other
16.7 14.119.3
bicycle
18.0 13.522.6
estimate 95% interval

Health insurance › Medicaid

spread 6.0 across 2 groups

9.010.712.414.215.9
no
15.5 15.215.9
yes
9.5 9.010.1
estimate 95% interval

Health insurance › Employer

spread 5.7 across 2 groups

11.112.814.416.017.7
yes
17.2 16.817.7
no
11.5 11.111.9
estimate 95% interval
The rest, by spread
  • Disability › Self-care5.4
  • Disability › Independent living5.4
  • Money and home › Marital status5.4
  • Household › Composition5.1
  • Weight, sleep, exercise › Sleep5.0
  • Household › Building4.9
  • Household › Size4.7
  • Household › Children at home4.4
  • Language › English ability4.3
  • Disability › Walking4.2
  • Household › Internet at home4.1
  • Who they are › Age4.1
  • School enrollment › Kind of school4.1
  • Disability › Cognitive4.0
  • Commute › Travel time3.8
  • Origin and service › Disability3.8
  • Employment › Class of worker3.7
  • Health insurance › Medicare3.5
  • Education › School enrollment3.4
  • Household › Vehicles3.3
  • Race and Hispanic origin › Race3.3
  • Household › Tenure3.1
  • Origin and service › Military service2.9
  • Engagement › Volunteered2.9
  • Household › Multigenerational2.8
  • Origin and service › Health insurance2.5
  • Health and habits › Self-rated health2.5
  • Engagement › Contacted an official2.5
  • Disability › Vision2.5
  • Disability › Hearing2.4
  • Smoking and drinking › Drinks alcohol2.3
  • Voting › Voted in November 20242.3
  • Race and Hispanic origin › Hispanic origin2.3
  • Engagement › Belongs to a group2.2
  • Engagement › Attended a public meeting2.2
  • Voting › Registered to vote2.0
  • Engagement › Talks politics often2.0
  • Internet at home › Broadband1.9
  • Engagement › Gave to charity1.8
  • Health insurance › Indian Health Service1.7
  • Weight, sleep, exercise › Weight1.6
  • Birthplace and citizenship › Citizenship1.5
  • Who they are › Sex1.5
  • Conditions › High blood pressure1.1
  • Everyday traits, worldwide › Has a bank account1.1
  • Conditions › Diabetes1.0
  • Health insurance › Bought directly1.0
  • Health insurance › TRICARE0.8
  • Money and home › Gave birth in the past year0.7
  • Mental health › Frequent depression0.6
  • Everyday traits, worldwide › Uses the internet0.6
  • Birthplace and citizenship › Nativity0.6
  • Money and home › Moved in the past year0.6
  • Mental health › Frequent anxiety0.5
  • Weight, sleep, exercise › Exercise0.4
  • Health insurance › Veterans Affairs0.3
  • Children at home › A teenager at home0.2
  • Conditions › Asthma0.1
  • Smoking and drinking › Smokes cigarettes0.1
  • Mental health › Frequent mental distress0.0

The reasons collected

The lower answers come from tight budgets and the need to protect money for bills. People who watch regularly or care about sports, selection, and convenience are willing to pay more, with the highest answer reflecting very little price pressure. The kinds of people below come from these reasons; every one of them is listed further down.

No job, no room for subscriptions.
Man, 26, Oregon · looking for work0
Seven dollars is about all I can spare from my monthly bills.
Woman, 75, Florida · not working7
I like having movies around, but I still have to watch what I spend.
Man, 58, New York9
My husband and I would use it most nights, so $11.99 feels fair.
Woman, 39, North Carolina · not working11.99
Sports after work makes it worth paying a little more.
Man, 48, Texas14
I watch shows every evening, and $15.99 is reasonable for that habit.
Woman, 71, California15.99
I want enough channels to keep me entertained without paying cable prices.
Woman, 69, Texas18
The convenience matters to me, especially when I get home late from work.
Woman, 35, California22.5
I pay for the best selection and don't spend much time comparing the bill.
Man, 61, California65

The kinds of people in the answer

Read from a stratified sample of 120 of the 2,000 reasons, grouped by why people answered as they did; each share carries its interval on that sample.

Too little money to subscribe

31%

23% to 40% of the sample of 120 · typically 7.08 a month

Who they are. They range from young adults to people in their eighties, with many not working or looking for work and describing very limited or fixed budgets.

What they say. They cannot spare money for another subscription, or can spare only a few dollars for entertainment.

No room in my budget.

Man, 26, Oregon · looking for work · 0

Regular use, careful spending

27%

20% to 35% of the sample of 120 · typically 17.29 a month

Who they are. They are adults from their twenties through seventies who often watch after work or with a spouse, while still keeping an eye on other monthly bills.

What they say. They will pay around fifteen to twenty dollars because they use streaming frequently, but they do not want the bill to grow much larger.

After work, streaming is how I unwind, and eighteen is reasonable for a service I use every day.

Man, 56, Pennsylvania · 18

Affordable entertainment under fifteen

24%

17% to 33% of the sample of 120 · typically 12.39 a month

Who they are. They include teenagers, working-age adults, and older adults, including many not working, who are balancing household bills, rent, groceries, school, or small paychecks.

What they say. They see streaming as worthwhile only when its monthly price stays modest and does not interfere with essential expenses.

My husband and I already have several household bills, so $12.99 feels like a fair limit for something we watch most evenings.

Woman, 56, California · not working · 12.99

Paying more for better choice

15%

10% to 22% of the sample of 120 · typically 24 a month

Who they are. They are mostly working-age adults who commonly watch with a spouse or family and use streaming regularly at home after work.

What they say. They accept a higher price for a stronger library, sports, reliability, fewer advertisements, or an alternative to going out.

The family uses streaming every night, so I'd pay more for reliable service and fewer ads.

Woman, 44, New Jersey · 24.99

High prices for strong content

3%

1% to 8% of the sample of 120 · typically 40.62 a month

Who they are. They are adults in their thirties through sixties who describe family use, sports or movies, and substantial evening viewing.

What they say. They would pay substantially more when the service offers enough quality content to justify heavy use or replace several separate subscriptions.

I’d pay thirty dollars if it replaced a few separate services my wife and I use.

Man, 39, Arizona · 30

The next questions

Asked of the same people after the first answer, each told what they said before. A report can ask as many as the question needs.

Asked of the 1,382 people asked earlier who said they would pay $10 a month or more

Would you take ads for five dollars less a month?

66%say “Yes”

64% to 69% · 1,382 of 1,382 answered

The answer

Asked of the 2,000 people asked earlier who answered the first question

How many streaming services do you pay for now?

3.2streaming services

3.1 to 3.2 · 2,000 of 2,000 answered

The answer

Every reason

2,000 of the 2,000 people asked, each explaining their answer in their own words. Search them, or keep one answer.

Showing 100 of 2,000 reasons.

  1. That’s about what I’d pay to have something my wife and I actually watch after work.Man, 31, New York18.99
  2. I watch shows most nights, and $22.50 feels fair for the convenience without stacking up several subscriptions.Woman, 31, Georgia22.5
  3. Money’s tight while I’m not working, so I’d need to keep it under eight dollars.Woman, 49, Texas · looking for work7.99
  4. Twelve dollars seems reasonable for movies and shows, but I wouldn’t want another large monthly bill.Man, 64, Missouri · not working12
  5. I mostly watch a little in the evenings, so nearly ten dollars is about my limit.Man, 61, New York · not working9.99
  6. Retirement budget is pretty limited.Man, 70, New York · not working6.99
  7. Good entertainment is worth paying for, and I’d rather have one service I use regularly than keep changing subscriptions.Man, 83, Nebraska · not working25
  8. I use streaming almost every day, so paying twenty dollars for a reliable service wouldn’t bother me.Woman, 32, New Jersey19.99
  9. Eight dollars is manageable, but more than that would be hard to justify on my part-time paycheck.Woman, 64, New York8
  10. I’d pay more for a broad library and good new releases because my wife and I use streaming instead of going out as much.Man, 39, Illinois35
  11. Fifteen is fair for something I’d watch most evenings. I’m not working, so I don’t want another big monthly bill.Man, 65, Minnesota · not working15
  12. Twelve is about my limit with rent and gas taking most of my paycheck.Woman, 28, California12
  13. Nine keeps it affordable for me and my husband. We mostly watch together after dinner.Woman, 74, Florida · not working9
  14. I use streaming almost every night, so I’m willing to pay more for a good selection without ads.Man, 29, California25
  15. Eight works with our fixed budget. My husband and I don’t watch enough to justify much more.Woman, 84, Idaho · not working8
  16. No job right now, so seven’s my ceiling.Man, 19, Florida · looking for work7
  17. Eighteen seems worth it for something my family can use after work. The kids watch it more than I do.Man, 43, California18
  18. Fourteen is manageable, and my husband and I watch movies together several nights a week.Woman, 72, Florida · not working14
  19. No room in my budget.Man, 26, Oregon · looking for work0
  20. Six is all I’d pay while I’m not bringing in money. I can watch free videos instead.Man, 18, District of Columbia · not working6
  21. I’d keep it under nine dollars since my wife and I already have other bills to cover.Man, 49, Texas8.99
  22. Eleven fifty is about right for something I’d watch after work without cutting into groceries.Woman, 57, Minnesota11.5
  23. That fits our monthly budget. I mostly watch shows on weekends with my wife.Man, 29, Kentucky6.99
  24. Good movies and sports would make seventeen ninety-nine worthwhile, especially since I’m home most days.Man, 67, Texas · not working17.99
  25. Ten dollars is enough for the old movies I watch in the evenings.Man, 85+, Ohio · not working9.99
  26. I’d pay that much for reliable shows after my shift, but more would feel wasteful.Man, 55, Maryland14.99
  27. Twelve dollars seems fair for having something to watch when I’m home alone.Man, 72, Pennsylvania · not working12
  28. My work hours change, so I wouldn’t want to pay much more for a service I may not use every day.Woman, 74, Kentucky10.99
  29. I’d have to stay around seven fifty with my other monthly expenses.Woman, 39, Alabama · not working7.5
  30. Fifteen ninety-nine feels reasonable for the amount of television I watch at home.Woman, 85+, Montana · not working15.99
  31. Eighteen feels fair for something I use most nights after work. I don't want several separate subscriptions eating into my bills.Woman, 54, New York18
  32. That fits my monthly budget. I only work part time, so eight is about all I can spare.Woman, 18, Pennsylvania8
  33. Five dollars is enough for a few shows without cutting into my groceries.Woman, 85+, Tennessee · not working5
  34. I watch sports and movies with my wife, so twenty seems worth it for regular entertainment.Man, 55, South Carolina20
  35. Money's tight at our house, and seven is something we could add without making a big fuss.Woman, 44, Texas7
  36. After a long shift, I like having shows to watch with my wife. Fifteen is reasonable for that.Man, 53, Virginia15
  37. Fourteen is fair for the news and history programs I watch in the evenings.Woman, 75, Georgia14
  38. Twelve is about right after rent and the other bills. I still want something to watch when I get home.Woman, 43, Colorado12
  39. Too many other bills. Four dollars is the most I could manage.Woman, 60, Florida · not working4
  40. Six dollars, if I can share it with somebody at home.Woman, 18, Texas · not working6
  41. Eight is about right for my fixed monthly budget. I mostly watch in the evenings, and I don't need another big bill.Woman, 77, California · not working8
  42. Fifteen feels fair for something my husband and I would use most nights. I’d want enough shows that we don’t run out quickly.Woman, 47, Connecticut15
  43. I’d pay $24 for a reliable service with new movies and good sports coverage. I watch at home instead of going out much.Man, 56, Ohio24
  44. Eighteen is my limit. After work, I like having plenty of Spanish-language programs and older movies to choose from.Man, 66, Texas18
  45. Nineteen seems reasonable for the convenience. I travel between work and my place a lot, so I’d use it on my phone too.Man, 38, Kansas19
  46. I’d spend $29 if the picture quality was excellent and the selection stayed fresh. We watch several hours most days.Woman, 70, Oklahoma · not working29
  47. Six dollars, no more.Woman, 85+, New Jersey · not working6
  48. Ten works with what I can spare each month. My wife and I mainly watch on weekends, so we wouldn't use an expensive plan enough.Man, 66, South Dakota10
  49. Sixteen is manageable, especially since I stream after work instead of paying for cable. I’d need shows I can watch by myself, not just family stuff.Woman, 35, Florida16
  50. Twelve feels like a sensible limit. My husband and I watch television most evenings, but we already have other household bills.Woman, 63, Louisiana · not working12
  51. Eight dollars is enough for me. We mostly watch regular television, and I don't want another bill coming out of our Social Security.Woman, 82, Texas · not working8
  52. I watch shows after work and use it most nights, so $18 feels fair without letting subscriptions get out of hand.Man, 31, Michigan18
  53. Fifteen is my limit. My wife and I watch in the evenings, but I’m not paying premium prices for something we use only a few hours a week.Man, 78, North Carolina · not working15
  54. Twenty-five seems reasonable since my wife and I use streaming almost every night. It costs less than going out for a movie, which we hardly do anymore.Man, 41, Ohio25
  55. After work, I stream a lot, so $22 wouldn't bother me. I’d rather keep several shows in one place than chase cheaper plans.Woman, 23, Florida22
  56. Thirty is fine for me because I watch regularly and don't want to think twice about a monthly bill.Woman, 42, Illinois30
  57. I use it with my husband most evenings, and twenty dollars feels like a fair price for something we actually watch.Woman, 48, California20
  58. Seventeen's about right. With groceries and other household bills, I still want entertainment to stay modest.Woman, 31, Ohio17
  59. Eight, and not a cent more. I’m working limited hours right now, so streaming has to stay a small treat.Woman, 29, Georgia8
  60. Twenty-five works because my wife and I watch shows at home most nights instead of paying for movie outings.Man, 52, Illinois25
  61. Living on a fixed budget, I have to keep entertainment under ten dollars.Woman, 82, Illinois · not working8.99
  62. My wife and I watch several services after work, so I can justify paying more for one we use every night.Man, 45, Illinois22.5
  63. After my shift, streaming is how I unwind, but I still need to keep the monthly bill reasonable.Woman, 37, California14.99
  64. I want enough movies and shows that my family won't run out of things to watch.Man, 37, Arkansas25
  65. Too much for another monthly bill.Woman, 62, California6.99
  66. There isn't much extra money coming in, so I picked a price I could manage without giving it up completely.Woman, 39, Mississippi · not working9.5
  67. A fair price for weekend movies.Woman, 48, Texas11.99
  68. My wife and I watch sports and documentaries most evenings, and fifteen dollars feels worth it for that routine.Man, 50, Ohio · not working15
  69. I watch regularly and care about having newer shows, so I can spend a little more for a good selection.Woman, 36, California19.99
  70. Between work and household bills, sixteen-fifty is about where entertainment still feels affordable.Woman, 58, Texas16.5
  71. My husband and I already have plenty of bills, so $10.99 feels like the most I could justify.Woman, 51, New York10.99
  72. I watch shows most evenings after work, and $19.99 seems fair for something I use that much.Woman, 34, California19.99
  73. No income, so not a chance.Woman, 19, Florida · not working0
  74. Seven ninety-nine is about my limit while I'm working part-time and still paying for school.Man, 20, Oklahoma7.99
  75. My paycheck is small, so I'd only pay for a service if it stayed under six dollars.Woman, 30, Pennsylvania5.99
  76. My husband handles most of our bills, but I still wouldn't want another subscription getting too expensive.Woman, 53, Utah · not working9.99
  77. Being on my own now, I have to keep entertainment cheap and predictable.Woman, 27, Washington6.99
  78. Fourteen ninety-nine is reasonable for something my wife and I use nearly every night.Man, 58, Ohio · not working14.99
  79. I don't watch enough television to pay much more than twelve dollars a month.Man, 75, Arkansas · not working11.99
  80. After rent and groceries, $8.99 is about all I can spare for shows.Man, 40, Florida8.99
  81. My monthly check is tight, but I still want something to watch in the evenings.Woman, 63, Arkansas · not working8.99
  82. No paycheck, so I’d need it cheap.Woman, 18, New York · not working6.5
  83. I use streaming almost every night, and the convenience is worth paying for.Man, 51, Florida19.99
  84. With work and a family, having shows ready at home saves us from going out.Man, 36, New Jersey17.99
  85. Sports and old movies make the monthly cost worthwhile.Man, 74, Oklahoma14.5
  86. I watch enough after work that a reliable service feels worth seventeen dollars.Man, 25, New York16.99
  87. Our budget is limited, but television is one of the few entertainments my husband and I share.Woman, 71, California · not working7.99
  88. Money's tight while I'm not working, so I'd stick with the lowest plan.Woman, 22, New Jersey · not working5.99
  89. I can afford one service, but not several subscriptions piling up each month.Woman, 59, West Virginia11.99
  90. With rent and household bills, streaming has to stay under ten dollars.Man, 49, California9.99
  91. My wife and I would use it most nights, but I don't want another bill getting close to twenty dollars.Man, 50, Minnesota14.99
  92. At that price, I could replace a couple of shows we usually pay for separately and keep things simple.Woman, 48, New Mexico19.99
  93. I still work long days, so having movies and shows ready when I get home is worth seventeen or eighteen dollars.Woman, 68, Georgia17.5
  94. Eight dollars is about my limit. I'm careful with every monthly bill now.Woman, 63, New York · not working8
  95. We'd use it for family movie nights, and I wouldn't mind paying more for a good selection without commercials.Woman, 35, Texas24.99
  96. Too many subscriptions already. Nine ninety-nine feels manageable with everything else I have to cover.Woman, 47, California9.99
  97. My husband and I watch together after work, but twelve dollars is enough for something we use casually.Woman, 53, Georgia12
  98. I watch shows on my days off, and fourteen dollars seems fair without taking too much from my other expenses.Woman, 20, Indiana13.99
  99. I stream almost every day, so I'd pay eighteen dollars if it has the newer series I want.Woman, 23, Indiana18
  100. Sports and a few old westerns would make it worthwhile, but I wouldn't go much higher than sixteen or seventeen dollars.Man, 60, Wisconsin16.5

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