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A finished report

Would Ohio Republicans or Ohio Democrats be more willing to pay $10 a month for a local news subscription?

What a report holds when a question is run in full: 2,000 profiles, every breakdown, the states, the market, and the demand by segment, from the same people. Read it as a buyer would read yours. The answer · Run your own question

Market size

What the shares stand for in people, from 2,457,000 represented.

995,085
would say “No”
41% of the population
900,490
would say “Yes”
37% of the population
561,424
would say “Not sure”
23% of the population

Every breakdown

Share answering “No”, by every attribute the population carries, ranked by how far apart its groups sit; groups of ten or more profiles. 81 attributes separate this sample; the twelve widest are drawn, the rest listed.

Money and home › Personal income

spread 83% across 4 groups

0%25%50%75%100%
under $25k
83% 80%–86%
$25k–50k
37% 33%–41%
$50k–100k
7% 5%–9%
$100k+
0% 0%–2%
estimate 95% interval

Occupation › Occupation group

spread 79% across 21 groups

0%25%50%75%100%
office administrative
35% 29%–43%
management
19% 14%–26%
transportation material moving
45% 37%–54%
sales
39% 30%–48%
education library
22% 15%–31%
healthcare practitioners technical
15% 9%–23%
business financial
8% 4%–15%
production
36% 26%–47%
estimate 95% interval

School and work › Education

spread 76% across 7 groups

0%25%50%75%100%
hs grad
65% 61%–69%
bachelor
16% 13%–20%
some college
46% 41%–50%
graduate
7% 5%–11%
associate
42% 34%–50%
grade 9 12 no diploma
83% 74%–90%
lt 9th
70% 56%–82%
estimate 95% interval

Household › Household income

spread 66% across 4 groups

0%25%50%75%100%
under $25k
85% 80%–89%
$25k–50k
59% 53%–64%
$50k–100k
39% 35%–43%
$100k+
19% 17%–22%
estimate 95% interval

Industry › Industry group

spread 66% across 15 groups

0%25%50%75%100%
health care social assistance
32% 27%–38%
manufacturing
26% 20%–32%
professional management administrative
25% 19%–32%
retail
37% 30%–45%
educational services
23% 17%–30%
arts entertainment accommodation food
73% 64%–80%
finance insurance real estate
17% 11%–26%
transportation warehousing
37% 27%–49%
estimate 95% interval

Money and home › Poverty

spread 64% across 7 groups

0%25%50%75%100%
200 plus
26% 24%–28%
50 99
89% 83%–94%
under 50
85% 77%–90%
150 184
67% 57%–75%
125 149
70% 58%–79%
100 124
73% 61%–83%
185 199
60% 47%–72%
estimate 95% interval

Weight, sleep, exercise › Sleep

spread 50% across 9 groups

0%25%50%75%100%
7
35% 31%–39%
8
41% 37%–45%
6
39% 35%–44%
5
48% 40%–57%
9
46% 36%–56%
10
55% 41%–69%
4
49% 35%–63%
12
84% 62%–94%
estimate 95% interval

Household › Composition

spread 48% across 12 groups

0%25%50%75%100%
married couple no children
36% 32%–40%
married couple with children
24% 20%–29%
woman alone
36% 30%–42%
man alone
50% 42%–57%
woman with relatives no partner
65% 57%–72%
cohabiting couple no children
39% 31%–48%
woman with children no partner
52% 41%–63%
cohabiting couple with children
42% 30%–56%
estimate 95% interval

Household › Kind of home

spread 47% across 3 groups

0%25%50%75%100%
housing unit
39% 37%–41%
institutional group quarters
86% 69%–95%
noninstitutional group quarters
85% 68%–94%
estimate 95% interval

School and work › Employment

spread 47% across 3 groups

0%25%50%75%100%
employed
26% 24%–29%
not in labor force
63% 60%–67%
unemployed
73% 59%–83%
estimate 95% interval

Disability › Independent living

spread 38% across 2 groups

0%25%50%75%100%
no
38% 36%–40%
yes
76% 68%–82%
estimate 95% interval

Health insurance › Medicaid

spread 36% across 2 groups

0%25%50%75%100%
no
35% 33%–37%
yes
71% 66%–76%
estimate 95% interval
The rest, by spread
  • Household › Vehicles35%
  • Commute › Travel time35%
  • Disability › Cognitive35%
  • Disability › Walking35%
  • Health insurance › Employer34%
  • Household › Building32%
  • Commute › Mode31%
  • Disability › Self-care31%
  • Origin and service › Disability29%
  • Race and Hispanic origin › Race29%
  • Employment › Class of worker29%
  • Who they are › Age27%
  • Language › English ability25%
  • Money and home › Marital status25%
  • Household › Tenure23%
  • Origin and service › Health insurance21%
  • Household › Internet at home20%
  • Disability › Vision20%
  • School enrollment › Kind of school20%
  • Education › School enrollment19%
  • Birthplace and citizenship › Citizenship19%
  • Health insurance › Medicare19%
  • Health and habits › Self-rated health18%
  • Household › Children at home17%
  • Engagement › Contacted an official16%
  • Public programs › Housing assistance16%
  • Engagement › Gave to charity15%
  • Weight, sleep, exercise › Weight15%
  • Public programs › SNAP14%
  • Health insurance › TRICARE14%
  • Household › Multigenerational14%
  • Engagement › Volunteered14%
  • Voting › Registered to vote13%
  • Engagement › Belongs to a group13%
  • Smoking and drinking › Drinks alcohol12%
  • Household › Size12%
  • Internet at home › Broadband11%
  • Engagement › Attended a public meeting10%
  • Politics › Ideology10%
  • Conditions › Diabetes10%
  • Mental health › Frequent depression10%
  • Employment › Retirement plan at work10%
  • Engagement › Talks politics often9%
  • Birthplace and citizenship › Nativity9%
  • Race and Hispanic origin › Hispanic origin8%
  • Disability › Hearing8%
  • Children at home › A teenager at home8%
  • Smoking and drinking › Smokes cigarettes8%
  • Health insurance › Veterans Affairs8%
  • Measured in an exam › High cholesterol8%
  • Conditions › High blood pressure8%
  • Voting › Voted in November 20248%
  • Measured in an exam › Blood sugar7%
  • Origin and service › Military service6%
  • Money and home › Moved in the past year6%
  • Mental health › Frequent anxiety5%
  • Everyday traits, worldwide › Has a bank account5%
  • Mental health › Frequent mental distress4%
  • Politics › Vote for President, 20243%
  • Everyday traits, worldwide › Uses the internet3%
  • Who they are › Sex3%
  • Employment › Union member3%
  • Weight, sleep, exercise › Exercise3%
  • Measured in an exam › Elevated blood pressure3%
  • Health insurance › Bought directly2%
  • Public programs › Energy assistance2%
  • Conditions › Asthma1%
  • Money and home › Gave birth in the past year0%
  • Everyday traits, worldwide › Lives in an urban area0%

The reasons collected

The no answers center on tight budgets and getting local information for free or through existing news sources. The yes answers value dependable coverage and already have a habit of paying attention to local news, while the unsure answers are weighing usefulness against other ways they get updates and another recurring bill. The kinds of people below come from these reasons; every one of them is listed further down.

Ten dollars is already spoken for by groceries and my phone bill.
Woman, 30, OhioNo
I can find most local updates free on Facebook or the library website.
Woman, 21, OhioNo
Not with my situation right now.
Man, 27, Ohio · not workingNo
A subscription feels unnecessary when I mostly watch the evening news.
Woman, 77, Ohio · not workingNo
Local reporting matters to me, especially when city decisions affect my neighborhood.
Woman, 62, OhioYes
I still read the local paper every morning, so paying for a good online version seems reasonable.
Woman, 85+, Ohio · not workingYes
Reliable coverage of schools, taxes, and local government is worth ten dollars to me.
Man, 40, OhioYes
Maybe, but I already get local headlines through my TV and phone.
Man, 40, OhioNot sure
I’d need to use it more before adding another monthly bill.
Woman, 33, Ohio · not workingNot sure

The kinds of people in the answer

Read from a stratified sample of 120 of the 2,000 reasons, grouped by why people answered as they did; each share carries its interval on that sample.

Budget-constrained nonbuyers

33%

26% to 42% of the sample of 120 · typically No

Who they are. They are Ohio adults aged 18 to 85+, including people who are not working, looking for work, or whose work status is not listed.

What they say. They cannot take on another monthly expense while covering necessities and existing bills.

“Too much on a fixed income.”

Man, 67, Ohio · not working · No

Pay for trusted civic news

24%

17% to 33% of the sample of 120 · typically Yes

Who they are. They are Ohio adults aged 25 to 78, including not-working respondents and people whose work status is not listed.

What they say. They value dependable reporting on schools, government, roads, and other decisions affecting their families and communities.

“I want dependable coverage of local government and schools, since those decisions affect my family.”

Woman, 41, Ohio · Yes

Need proof of value

17%

11% to 24% of the sample of 120 · typically Not sure

Who they are. They are Ohio adults aged 20 to 83, including not-working and looking-for-work respondents as well as people whose work status is not listed.

What they say. They might pay if the service offers distinctive, useful, and genuinely local coverage that free sources do not provide.

“I might pay for it if it covered the neighborhood well, but I can't justify another subscription without knowing what I'd get.”

Woman, 30, Ohio · not working · Not sure

Pay to stay connected

13%

8% to 20% of the sample of 120 · typically Yes

Who they are. They are Ohio adults aged 25 to 81, including not-working respondents and people whose work status is not listed.

What they say. They want a convenient way to keep up with everyday events, neighborhoods, and local updates without piecing information together.

“Local news helps me keep up with road closures and community events without depending on word of mouth.”

Woman, 69, Ohio · not working · Yes

Satisfied with free news

8%

4% to 14% of the sample of 120 · typically No

Who they are. They are Ohio adults aged 20 to 85+, with some not working and others whose work status is not listed.

What they say. Free television, websites, apps, social media, or other sources already provide enough news, and some do not follow local news closely.

“Social media gives me enough local updates for free.”

Woman, 24, Ohio · No

Unsure they would use it

6%

3% to 12% of the sample of 120 · typically Not sure

Who they are. They are Ohio adults aged 28 to 60, including not-working respondents and people whose work status is not listed.

What they say. They are uncertain they would use the service often enough to justify adding another monthly bill.

“My budget is pretty limited, and I don’t follow local news enough to know if I’d use it.”

Woman, 48, Ohio · Not sure

Every reason

2,000 of the 2,000 people asked, each explaining their answer in their own words. Search them, or keep one answer.

Showing 100 of 2,000 reasons.

  1. I like knowing what’s happening around town, and ten dollars wouldn’t strain our budget.Woman, 25, OhioYes
  2. Too much on a fixed income.Man, 67, Ohio · not workingNo
  3. Maybe, if it covers news from my neighborhood and isn’t hard to use. I’d want to try it first.Woman, 65, OhioNot sure
  4. Local reporting is useful for school issues, road closures, and things that affect my family directly.Woman, 42, OhioYes
  5. No income coming in right now, so subscriptions have to wait.Woman, 47, Ohio · looking for workNo
  6. I’m not sure I’d read it often enough to make it worthwhile.Woman, 82, Ohio · not workingNot sure
  7. I still follow city and county decisions closely, and good local reporting helps me keep up.Man, 75, Ohio · not workingYes
  8. I check local news most mornings, especially for transit problems and community events.Woman, 34, OhioYes
  9. Reliable reporting about local government and health services is worth paying for.Woman, 64, OhioYes
  10. Local papers have fewer reporters than they used to, and I’d rather support coverage of the community than rely on rumors.Man, 71, Ohio · not workingYes
  11. Ten dollars adds up, and I usually get news free online.Man, 24, OhioNo
  12. I'd want to try it first and see if the local reporting is actually useful.Man, 54, OhioNot sure
  13. My budget is tight, so a news subscription isn't something I can justify.Woman, 62, Ohio · not workingNo
  14. I want reliable reporting about what happens around town, and ten dollars isn't a big deal to me.Man, 40, OhioYes
  15. I already check several news sites, so I'm not sure I'd get enough extra value.Woman, 22, OhioNot sure
  16. Not enough local news for me.Man, 21, Ohio · not workingNo
  17. That's another monthly bill, and I need to watch every expense.Woman, 37, OhioNo
  18. I don't follow local news much.Man, 32, Ohio · not workingNo
  19. Local reporting helps me keep up with school and community issues, so I'd pay for a good service.Woman, 29, Ohio · not workingYes
  20. It depends on whether they cover my part of Ohio or just the bigger cities.Woman, 54, OhioNot sure
  21. We’re careful with every monthly bill, and I still get news from the television and paper.Woman, 85+, Ohio · not workingNo
  22. No room for another monthly charge.Man, 21, Ohio · not workingNo
  23. Some months I could use the local updates, but my hours and bills aren't steady enough to decide.Woman, 21, OhioNot sure
  24. I’d pay it if the reporting is actually about my neighborhood and not just copied from national news.Woman, 45, OhioYes
  25. My husband handles the bills, and we don't need another subscription when the TV keeps us informed.Woman, 60, Ohio · not workingNo
  26. It sounds useful, but with rent and everything else changing, I’d need to see what stories they cover first.Woman, 42, OhioNot sure
  27. Local news helps me keep up with things happening around my neighborhood, especially when I’m working and don’t catch it elsewhere.Man, 71, OhioYes
  28. Not something I’d spend money on.Man, 19, Ohio · not workingNo
  29. I’d rather pay for something I use regularly, and I check local headlines every morning before work.Man, 52, OhioYes
  30. I use local reporting to keep track of school issues and city decisions, so the subscription would be worthwhile.Woman, 43, OhioYes
  31. Local news helps me keep up with what affects my neighborhood, and I can fit that bill into my monthly budget.Woman, 62, OhioYes
  32. I like knowing what’s happening around town, especially with local government and schools, and ten dollars is reasonable for that.Woman, 85+, Ohio · not workingYes
  33. I’d need to know what kind of reporting they offer first. I already get a lot of news for free, so I’m not sure it would be worth another monthly charge.Man, 40, OhioNot sure
  34. My budget can’t take another monthly bill right now.Woman, 30, OhioNo
  35. Since I’m not earning my own income, I’d have to talk it over with my husband before signing up.Woman, 33, Ohio · not workingNot sure
  36. My phone already gives me enough news, and I need to watch every recurring charge.Woman, 21, OhioNo
  37. I’d enjoy having dependable local news, but I’m careful about adding subscriptions to my monthly expenses.Woman, 74, Ohio · not workingNot sure
  38. No room in my budget for extras.Man, 27, Ohio · not workingNo
  39. I have to save what I have for groceries, utilities, and prescriptions, so a news subscription wouldn’t be a priority.Woman, 77, Ohio · not workingNo
  40. I might pay if it covered news I can’t find elsewhere, but I’d want to see how useful it is first.Man, 25, OhioNot sure
  41. Too expensive for what I’d use. I mostly get headlines from my phone.Man, 24, OhioNo
  42. My wife and I already watch the local station and read free websites.Man, 51, OhioNo
  43. The school board makes decisions that affect my kids, so I want solid local coverage.Woman, 42, OhioYes
  44. Can't spare it on a fixed budget.Woman, 56, Ohio · not workingNo
  45. Local reporting helps me keep up with changes in my town, especially now that I don't drive much.Woman, 73, Ohio · not workingYes
  46. Depends what it covers. I’d pay if it had useful reporting instead of just crime stories.Woman, 32, OhioNot sure
  47. I only read the paper occasionally.Woman, 76, Ohio · not workingNo
  48. Good local reporting is worth paying for when it holds city officials accountable.Man, 48, OhioYes
  49. Not another monthly bill. Free news is enough for me.Woman, 64, OhioNo
  50. I'd need to see what the service actually offers before committing.Woman, 56, OhioNot sure
  51. I can't justify another monthly bill when free news is already available online.Woman, 48, OhioNo
  52. Local reporting helps me keep up with school issues and what's happening around town.Woman, 39, OhioYes
  53. Too tight a budget.Man, 55, Ohio · not workingNo
  54. My fixed income goes to groceries, medicine, and the electric bill.Woman, 74, Ohio · not workingNo
  55. I mostly watch television news and don't use websites much.Man, 83, Ohio · not workingNo
  56. A good local paper keeps me informed about roads, taxes, and things affecting my neighborhood.Man, 50, OhioYes
  57. Maybe, but I'd want to see what stories they actually cover before paying every month.Woman, 23, OhioNot sure
  58. My husband usually finds the local news, so I don't know if we'd use another subscription.Woman, 40, Ohio · not workingNot sure
  59. Reliable local reporting matters, especially for school board decisions and community changes I hear about at work.Woman, 66, OhioYes
  60. Worth paying for.Man, 43, OhioYes
  61. I get most of my local news from television, and I can't add another monthly bill.Woman, 72, Ohio · not workingNo
  62. Local reporting helps me keep up with school board and city decisions, so I'd pay for it.Man, 39, OhioYes
  63. No money coming in right now.Woman, 22, Ohio · not workingNo
  64. The television and free websites cover what I need to know.Man, 74, Ohio · not workingNo
  65. Ten dollars is better kept for groceries and prescriptions.Woman, 76, Ohio · not workingNo
  66. Maybe, but I'd want to see how useful it is before committing every month.Woman, 25, OhioNot sure
  67. I like knowing what's happening around town, especially with local government and road work.Man, 75, Ohio · not workingYes
  68. Free news on my phone works fine for me.Woman, 18, OhioNo
  69. I'd pay for reliable reporting instead of sorting through rumors on social media.Woman, 24, OhioYes
  70. No steady money, and I can check news at the library.Woman, 29, Ohio · not workingNo
  71. Local reporting helps me keep up with school issues and what’s happening around town.Man, 45, OhioYes
  72. I’d pay for reporting I can trust instead of piecing local news together from social media.Woman, 54, OhioYes
  73. Not with my limited income. I usually get local news free through television and the library.Woman, 56, Ohio · not workingNo
  74. Ten dollars adds up with my household bills, and I’m not sure I’d use it every month.Woman, 35, OhioNot sure
  75. I want dependable coverage of local government and schools, since those decisions affect my family.Woman, 41, OhioYes
  76. No money coming in right now. Free websites are enough for what I need.Man, 22, Ohio · not workingNo
  77. The local school board and neighborhood changes matter to me, so I’d rather support someone covering them.Woman, 28, OhioYes
  78. Depends what they actually cover. I already see plenty of headlines online, but not much useful local detail.Man, 37, OhioNot sure
  79. Neighborhood news helps me follow safety issues and local decisions, especially since I live here alone now.Woman, 49, OhioYes
  80. Hard to justify paying when I don’t follow local news very closely.Woman, 21, OhioNot sure
  81. Not with our fixed budget. My husband and I already watch every monthly bill.Woman, 67, Ohio · not workingNo
  82. Local news helps me keep up with what's happening around Columbus, especially when I can't catch it on TV.Woman, 21, OhioYes
  83. Ten dollars is reasonable for reliable reporting. I like having local information in one place instead of sorting through social media.Man, 58, OhioYes
  84. I use local news to follow school decisions and city issues that affect my family.Woman, 43, OhioYes
  85. I'd need to see what they actually cover. We already get a lot of news for free.Woman, 43, Ohio · not workingNot sure
  86. Maybe, if the reporting is genuinely useful. I'm trying not to add another automatic charge after my divorce.Woman, 51, OhioNot sure
  87. Too much for something I can hear on the radio.Woman, 82, Ohio · not workingNo
  88. I want to know what's going on in my county, and ten dollars isn't a problem for something I use every week.Man, 63, OhioYes
  89. Not sure it would have enough that I care about. I mostly hear news from the radio during work.Man, 33, OhioNot sure
  90. I’d pay it if the service covers local government and practical things, not just crime stories.Man, 38, OhioYes
  91. Too many bills already. I usually get local updates for free online.Woman, 29, OhioNo
  92. Ten dollars seems fair for dependable coverage of what's happening around Columbus and nearby towns.Man, 27, OhioYes
  93. Maybe, if the reporting is actually useful. I'm trying to keep my monthly spending low, so I wouldn't want another subscription I barely use.Woman, 23, OhioNot sure
  94. Local news keeps me connected to council decisions and community events, and I still read it every day.Woman, 68, Ohio · not workingYes
  95. My husband and I like knowing what's happening with the schools and roads here. Ten dollars is worth it for news we can trust.Woman, 67, OhioYes
  96. I'm not sure I'd get enough beyond the updates I already see on Facebook and the local TV website.Woman, 36, OhioNot sure
  97. Free news works for me. I need that money for groceries and the other regular bills.Woman, 35, OhioNo
  98. I don't spend much time online, so a paid news service wouldn't do me much good.Man, 53, Ohio · not workingNo
  99. Not sure how easy it would be for me to use. My husband usually handles things on the computer.Woman, 85+, Ohio · not workingNot sure
  100. Local crime and weather information matter to me, especially when I'm working and need to know what's going on nearby.Man, 62, OhioYes

Everything on this page comes from the same 2,000 profiles as the answer, joined to the population’s full record. Your question gets the same treatment, on the people you name. Ask for a report.