What would you pay a month for a streaming service?
Summary
Adults would pay a mean of 14.5 US dollars per month for a streaming service.
- 1Widest gap · education: 12.6 US dollars per month — graduate degree holders would pay more than people with some high school, and the gap is clear.
- 2The spread: 9 to 18 US dollars per month — the middle half of answers falls in this range, showing that willingness to pay varies well beyond the mean.
- 3How it settled: 0.3 US dollars per month — over the last 1000 profiles, the estimate moved about its own margin and had all but settled.
These are synthetic profiles rather than real people, and on 3 amount questions checked against the 2024 General Social Survey, simulated answers sat a median 30 points from real people's within demographic groups and 25 points nationally.
The demand curve
The share who would pay at least each amount. Price times share peaks at $8.75, where 78% would still pay.
Demand by segment
Full reportThe curve and its peak for every group: households with children, under-30s, each income band, each state.
Ask us to run it →Market size at each price
Full reportHow many people the shares stand for: the adults who would pay $10, $15 or $20 or more, in millions.
Ask us to run it →How the amounts spread
Answers per range of US dollars per month; the darker bars hold the middle half.
How the estimate settled
The mean after every ten profiles; the band narrows as more people are asked.
Who was asked
The make-up of the sample, drawn to match the population asked.
Why they answered this way
The lower answers come from tight budgets and the need to protect money for bills. People who watch regularly or care about sports, selection, and convenience are willing to pay more, with the highest answer reflecting very little price pressure.
No job, no room for subscriptions.
Seven dollars is about all I can spare from my monthly bills.
I like having movies around, but I still have to watch what I spend.
My husband and I would use it most nights, so $11.99 feels fair.
Sports after work makes it worth paying a little more.
I watch shows every evening, and $15.99 is reasonable for that habit.
I want enough channels to keep me entertained without paying cable prices.
The convenience matters to me, especially when I get home late from work.
I pay for the best selection and don't spend much time comparing the bill.
Who answered what
Mean answer, by the attributes of the people asked, against everyone (the vertical line). Groups with few profiles have wide intervals.
Biggest gaps
On each attribute, the group that answered lowest and the one that answered highest, and the gap between them. Groups of at least ten profiles.
- Education12.6some high school 9.2graduate degree 21.8
- Age9.815-19 7.435-39 17.2
- Employment7.9unemployed 9.5armed forces 17.4
- Sex1.5women 13.8men 15.3
Sex
Employment
Education
Age
State
Every breakdown
Full reportThe answer by all ninety attributes, ranked by how much they separate people, with an interval on each.
Ask us to run it →State by state
Full reportThe answer in every state, mapped, with the sample behind each.
Ask us to run it →In the full report
This page is the free preview: the answer, why, and four breakdowns. A full run adds the rest. See what the report holds on this sample, or read a finished report.
The kinds of people in this answer
Full reportFour or five groups of reasons, each with its share and its number: who anchors on today’s bill, who shares a login, who pays for the kids.
Ask us to run it →Every reason, exportable
Full reportAll the people asked, in their own words, with their attributes, as a table to filter and download.
Ask us to run it →The whole population
Full reportThousands of profiles instead of a hundred: intervals a fifth as wide, and rare groups large enough to read.
Ask us to run it →The next questions
Full reportWould you take ads for five dollars less? Which service would you drop first? Asked of the same people.
Ask us to run it →A one-page summary
Full reportThis page says the finding in short; the report lays it out with the chart, the segments and the caveats as one page to print or forward.
Ask us to run it →How this was computed
A number in US dollars per monthSample2,000 profiles drawn in a fixed representative order from the population; asking more extends the same sample rather than starting overMethodEach profile answers in character from its own attributes. Answers outside the format are discarded before counting.AccuracyThe interval reflects sampling variation in the simulated sample. On 3 amount questions checked against the 2024 General Social Survey, simulated answers from this population sat a median 30 points from real people's within demographic groups and 25 points nationally. Every check
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