The split
How the answers divide. The bracket under the bar is the 95% interval of the leading answer.
How the estimate settled
The share answering “No” after every ten profiles; the band narrows as more people are asked.
Who was asked
The make-up of the sample, drawn to match the population asked.
Why they answered this way
The no answers focus on the monthly cost, limited business income, and doubts about whether the software would be accurate or useful. The yes answers see value in saving time and reducing the paperwork, while the unsure respondents want proof that it fits their bookkeeping habits.
Too expensive for a side business.
My work doesn't bring in enough to add another monthly bill.
I can do the books myself with a spreadsheet, so I don't see the point.
No steady business income to cover it.
I don't trust a program to get my records right, and fixing mistakes would be a headache.
I'd need to know it really saves me time before committing every month.
Not sure it would handle the way I keep receipts and track expenses.
Yes, if it takes the bookkeeping off my evenings and keeps things ready for tax time.
I have enough paperwork already, so paying for something that keeps it organized would be worth it.
Who answered what
Share answering “No”, by the attributes of the people asked, against everyone (the vertical line). Groups with few profiles have wide intervals.
Biggest gaps
Where the answer differs most between groups of at least ten profiles.
- Education53 ptshigh school diploma 73% · graduate degree 20%
- Employment48 ptsnot in the labor force 89% · employed 41%
- Age35 pts (within intervals)60-64 75% · 25-29 40%
- Sex5 pts (within intervals)men 60% · women 56%
Sex
Employment
Education
Age
Every breakdown
full reportThe answer by all ninety attributes, ranked by how much they separate people, with an interval on each.
Ask us to run it →State by state
full reportThe answer in every state, mapped, with the sample behind each.
Ask us to run it →Some of the people asked
Twelve profiles from the sample and what each answered. Every profile is synthetic; none describes a real person.
A 19-year-old man living in Ohio, United States; white; highest education: some college, no degree; not in the labor force; personal income about $5,000 a year; never married
A 61-year-old woman living in Ohio, United States; white; highest education: some college, no degree; employed; personal income about $50,000 a year; married
A 37-year-old man living in Ohio, United States; Hispanic, Black; highest education: a high school diploma; employed; personal income about $2,000 a year; divorced
A 21-year-old woman living in Ohio, United States; white; highest education: some college, no degree; employed; personal income about $27,000 a year; never married
A 39-year-old man living in Ohio, United States; white; highest education: a bachelor's degree; employed; personal income about $83,000 a year; married
A 22-year-old man living in Ohio, United States; Black; highest education: a high school diploma; unemployed; personal income about $6,000 a year; never married
A 61-year-old woman living in Ohio, United States; Hispanic, Black; highest education: some high school, no diploma; employed; personal income about $28,000 a year; divorced
A 73-year-old man living in Ohio, United States; white; highest education: a high school diploma; not in the labor force; personal income about $41,000 a year; married
A 56-year-old woman living in Ohio, United States; white; highest education: a high school diploma; employed; personal income about $36,000 a year; married
A 32-year-old woman living in Ohio, United States; Black; highest education: a high school diploma; employed; personal income about $81,000 a year; never married
A 67-year-old woman living in Ohio, United States; white; highest education: a high school diploma; not in the labor force; no personal income; married
A 41-year-old woman living in Ohio, United States; Black; highest education: some college, no degree; employed; personal income about $35,000 a year; widowed
In the full report
This page is the free preview: the answer, why, and four breakdowns. A full run adds the rest. See what the report holds on this sample, or read a finished report.
The kinds of people in this answer
full reportFour or five groups of reasons, each with its share and its number: who anchors on today’s bill, who shares a login, who pays for the kids.
Ask us to run it →Every reason, exportable
full reportAll the people asked, in their own words, with their attributes, as a table to filter and download.
Ask us to run it →The whole population
full reportThousands of profiles instead of a hundred: intervals a fifth as wide, and rare groups large enough to read.
Ask us to run it →The next questions
full reportWould you take ads for five dollars less? Which service would you drop first? Asked of the same people.
Ask us to run it →A one-page summary
full reportThe finding, the chart, the segments and the caveats on one page to forward.
Ask us to run it →Run it on the whole population
A full run asks every relevant profile, breaks the answer down by any attribute, and takes your own segments. Tell us what you want to run; we reply within a day.
Get in touchHow this was computed
Options: Yes · No · Not sureSample100 profiles drawn in a fixed representative order from the population; asking more extends the same sample rather than starting overMethodEach profile answers in character from its own attributes. Answers outside the format are discarded before counting.AccuracyThe interval reflects sampling variation in the simulated sample. On 11 yes-or-no questions checked against the 2024 General Social Survey, simulated answers from this population sat a median 17 points from real people's within demographic groups and 8 points nationally. Every checkAssumptionsSmall business ownership is not an available population-filter attribute, so it cannot be applied to the sample filter.