Would Ohio Republicans or Ohio Democrats be more willing to pay $10 a month for a local news subscription?

Adults in Ohio who are Republicans, 3,242,000 people · 2,000 profiles askedFirst 100 free · Need more?

Adults in Ohio who are Democrats · Preparing Ohio Democrats…

44%said “No”

0%95% interval 41% to 46%100%

Summary

44% of adults in Ohio who are Republicans said No to paying $10 per month for a local news subscription, against 34% who said Yes. No is 9 pts ahead of Yes, and the order is clear at this sample size.

1Against Ohio Democrats: 3 pts — Ohio Republicans are higher than Ohio Democrats in No answers, and the gap is clear at this sample size.
2Widest gap · education: 84 pts — some high school is higher than graduate degree in No answers, and their intervals are nowhere near each other.
3How it settled: 1 pt — the No estimate moved 1 pt over the last 1000 profiles, less than its own margin of 2 pts, so the sample had settled.
4The rest of the answers: 22% — said Not sure, leaving a substantial group that had not decided whether the subscription was worth paying for.

These are synthetic profiles rather than real people, and on 24 yes-or-no questions simulated answers from this population sat a median 11 points from real people's within demographic groups and 7 points nationally.

The split

How the answers divide. The bracket under the bar is the 95% interval of the leading answer.

44%

22%

34%

No44% · 41%–46%

Not sure22% · 20%–24%

Yes34% · 32%–37%

How the estimate settled

Each answer's share after every ten profiles; the band is the 95% interval of the leading answer, and it narrows as more people are asked.

2%42%82%50010001500200044%

No44%

Yes34%

Not sure22%

95% interval of “No”

Who was asked

The make-up of the sample, drawn to match the population asked.

Sex2000 profiles

women 50%men 50%

Employment2000 profiles

employed 57%not in the labor force 41%unemployed 2%armed forces 0%

Education2000 profiles

high school diploma 37%some college 19%bachelor's degree 18%graduate degree 8%associate degree 8%other 9%

Age1712 profiles

55-59 11%60-64 11%20-24 10%25-29 10%65-69 9%other 49%

Why they answered this way in Ohio Republicans

The no answers center on tight budgets, existing free sources, and not following local news closely enough. The yes answers value dependable local reporting, while the unsure respondents want proof that the coverage is useful and different from social media.

My budget's already stretched, so I check local headlines for free online.

Man, 46, OhioNo

Retirement money has to cover the basics first, and I can get news from television.

Woman, 75, Ohio · not workingNo

I don't follow local news closely enough to make another monthly bill worth it.

Woman, 40, OhioNo

I get what I need from the evening news.

Man, 74, Ohio · not workingNo

I like knowing what's happening around town, especially when it comes to community events and local decisions.

Woman, 66, Ohio · not workingYes

I’d pay for reporting that digs into what local officials are doing instead of just repeating press releases.

Man, 56, OhioYes

My husband and I like having reliable information about our town without sorting through social media rumors.

Woman, 60, OhioYes

The coverage would have to be useful. I already see plenty of local stories on Facebook, so I’m not sure another subscription adds much.

Woman, 62, OhioNot sure

My commute keeps me busy, and I’d want to know the service covers the parts of Ohio I actually care about before paying.

Woman, 47, OhioNot sure

Who answered what in Ohio Republicans

Share answering “No”, by the attributes of the people asked, against everyone (the vertical line). Groups with few profiles have wide intervals.

Biggest gaps

On each attribute, the group that answered lowest and the one that answered highest, and the gap between them. Groups of at least ten profiles.

Education84 pts
graduate degree 2%some high school 86%
Age64 pts
45-49 27%15-19 91%
Employment47 pts
employed 27%unemployed 74%
Sex8 pts
men 39%women 48%

Sex

0%25%50%75%100%

women

48% 45%–51%

men

39% 36%–42%

estimate 95% interval everyone

Employment

0%25%50%75%100%

employed

27% 24%–30%

not in the labor force

66% 62%–69%

unemployed

74% 60%–85%

armed forces

0% 0%–39%

estimate 95% interval everyone

Education

0%25%50%75%100%

high school diploma

61% 57%–64%

some college

47% 42%–52%

bachelor's degree

12% 9%–15%

graduate degree

2% 1%–6%

associate degree

28% 22%–35%

some high school

86% 79%–91%

less than 9th grade

76% 61%–86%

estimate 95% interval everyone

Age

0%25%50%75%100%

15-19

91% 83%–96%

20-24

63% 56%–70%

25-29

40% 33%–47%

30-34

32% 25%–40%

35-39

35% 27%–44%

40-44

41% 32%–51%

45-49

27% 20%–36%

50-54

28% 21%–36%

55-59

31% 25%–38%

60-64

35% 28%–42%

65-69

45% 37%–52%

70-74

46% 38%–54%

estimate 95% interval everyone

In the full report

This page is the free preview: the answer, why, and four breakdowns. A full run adds the rest. See what the report holds on this sample, or read a finished report.

Every breakdown

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The answer by all ninety attributes, ranked by how much they separate people, with an interval on each.

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State by state

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The answer in every state, mapped, with the sample behind each.

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The kinds of people in this answer

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Four or five groups of reasons, each with its share and its number: who anchors on today’s bill, who shares a login, who pays for the kids.

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Every reason, exportable

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All the people asked, in their own words, with their attributes, as a table to filter and download.

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The whole population

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Thousands of profiles instead of a hundred: intervals a fifth as wide, and rare groups large enough to read.

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The next questions

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Would you take ads for five dollars less? Which service would you drop first? Asked of the same people.

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A one-page summary

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This page says the finding in short; the report lays it out with the chart, the segments and the caveats as one page to print or forward.

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How this was computed

Populationadults in Ohio who are Republicans, 3,242,000 peopleQuestion as asked“Would you be willing to pay $10 per month for a subscription to a local news service?”
Options: Yes · No · Not sureSample2,000 profiles drawn in a fixed representative order from the population; asking more extends the same sample rather than starting overMethodEach profile answers in character from its own attributes. Answers outside the format are discarded before counting.AccuracyThe interval reflects sampling variation in the simulated sample. On 24 yes-or-no questions checked against the 2024 General Social Survey and the 2024 Cooperative Election Study, simulated answers from this population sat a median 11 points from real people's within demographic groups and 7 points nationally. Every checkAssumptionsOhio is represented by US state FIPS code 39.; The question does not specify citizenship or voting eligibility, so all adults in each party group are included.

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